Early in the 20th century, as a result of technological advancements, the importance of digital marketing significantly increased as the necessity for digital customer experience, promotion, and distribution emerged. Since the year 1988, in the case when the term ”Digital Marketing” first appeared, the business sector has undergone drastic growth, moving from small startups to massive corporations on a global scale. The marketer must navigate a chaotic environment caused by the vast volume of generated data. Decision-makers must contend with the fact that user data is dynamic and changes every day. Smart applications must be used within enterprises to better evaluate, classify, enhance, and target audiences. Customers who are tech-savvy are pushing businesses to make bigger financial investments and use cutting-edge technologies. It was only natural that marketing and trade could be one of the areas to move to such development, which helps to move to the speed of spread, advertisements, along with other things to facilitate things for reaching and winning customers. In this study, we utilized machine learning (ML) algorithms (Decision tree (DT), K-Nearest Neighbor (KNN), CatBoost, and Random Forest (RF) (for classifying data in customers to move to development. Improve the ability to forecast customer behavior so one can gain more business from them more quickly and easily. With the use of the aforementioned dataset, the suggested system was put to the test. The results show that the system can accurately predict if a customer will buy something or not; the random forest (RF) had an accuracy of 0.97, DT had an accuracy of 0. 95, KNN had an accuracy of 0. 91, while the CatBoost algorithm had the execution time 15.04 of seconds, and gave the best result of highest f1 score and accuracy (0.91, 0. 98) respectively. Finally, the study’s future goals involve being created a web page, thereby helping many banking institutions with speed and forecast accuracy. Using more techniques of feature selection in conjunction with the marketing dataset to improve diagnosis.
The reliance on networks and systems has grown rapidly in contemporary times, leading to increased vulnerability to cyber assaults. The Distributed Denial-of-Service (Distributed Denial of Service) attack, a threat that can cause great financial liabilities and reputation damage. To address this problem, Machine Learning (ML) algorithms have gained huge attention, enabling the detection and prevention of DDOS (Distributed Denial of Service) Attacks. In this study, we proposed a novel security mechanism to avoid Distributed Denial of Service attacks. Using an ensemble learning methodology aims to it also can differentiate between normal network traffic and the malicious flood of Distributed Denial of Service attack traffic. The study also evaluates the performance of two well-known ML algorithms, namely, the decision tree and random forest, which were used to execute the proposed method. Tree in defending against Distributed Denial of Service (DDoS) attacks. We test the models using a publicly available dataset called TIME SERIES DATASET FOR DISTRIBUTED DENIAL OF SERVICE ATTACK DETECTION. We compare the performance of models using a list of evaluation metrics developing the Model. This step involves fetching the data, preprocessing it, and splitting it into training and testing subgroups, model selection, and validation. When applied to a database of nearly 11,000 time series; in some cases, the proposed approach manifested promising results and reached an Accuracy (ACC) of up to 100 % in the dataset. Ultimately, this proposed method detects and mitigates distributed denial of service. The solution to securing communication systems from this increasing cyber threat is this: preventing attacks from being successful.
The development of renewable resources and the deregulation of the market have made forecasting energy demand more critical in recent years. Advanced intelligent models are created to ensure accurate power projections for several time horizons to address new difficulties. Intelligent forecasting algorithms are a fundamental component of smart grids and a powerful tool for reducing uncertainty in order to make more cost- and energy-efficient decisions about generation scheduling, system reliability and power optimization, and profitable smart grid operations. However, since many crucial tasks of power operators, such as load dispatch, rely on short-term forecasts, prediction accuracy in forecasting algorithms is highly desired. This essay suggests a model for estimating Denmark’s power use that can precisely forecast the month’s demand. In order to identify factors that may have an impact on the pattern of a number of unique qualities in the city direct consumption of electricity. The current paper also demonstrates how to use an ensemble deep learning technique and Random forest to dramatically increase prediction accuracy. In addition to their ensemble, we showed how well the individual Random forest performed.
In this paper, a new method is proposed for people tracking using the human skeleton provided by the Kinect sensor, Our method is based on skeleton data, which includes the coordinate value of each joint in the human body. For data classification, the Support Vector Machine (SVM) and Random Forest techniques are used. To achieve this goal, 14 classes of movements are defined, using the Kinect Sensor to extract data containing 46 features and then using them to train the classification models. The system was tested on 12 subjects, each of whom performed 14 movements in each experiment. Experiment results show that the best average accuracy is 90.2 % for the SVM model and 99 % for the Random forest model. From the experiments, we concluded that the best distance between the Kinect sensor and the human body is one meter.
Object detection has become faster and more precise due to improved computer vision systems. Many successful object detections have dramatically improved owing to the introduction of machine learning methods. This study incorporated cutting- edge methods for object detection to obtain high-quality results in a competitive timeframe comparable to human perception. Object-detecting systems often face poor performance issues. Therefore, this study proposed a comprehensive method to resolve the problem faced by the object detection method using six distinct machine learning approaches: stochastic gradient descent, logistic regression, random forest, decision trees, k-nearest neighbor, and naive Bayes. The system was trained using Common Objects in Context (COCO), the most challenging publicly available dataset. Notably, a yearly object detection challenge is held using COCO. The resulting technology is quick and precise, making it ideal for applications requiring an object detection accuracy of 97%.
Health Information Technology (HIT) provides many opportunities for transforming and improving health care systems. HIT enhances the quality of health care delivery, reduces medical errors, increases patient safety, facilitates care coordination, monitors the updated data over time, improves clinical outcomes, and strengthens the interaction between patients and health care providers. Living in modern large cities has a significant negative impact on people's health, for instance, the increased risk of chronic diseases such as diabetes. According to the rising morbidity in the last decade, the number of patients with diabetes worldwide will exceed 642 million in 2040, meaning that one in every ten adults will be affected. All the previous research on diabetes mellitus indicates that early diagnoses can reduce death rates and overcome many problems. In this regard, machine learning (ML) techniques show promising results in using medical data to predict diabetes at an early stage to save people's lives. In this paper, we propose an intelligent health care system based on ML methods as a real-time monitoring system to detect diabetes mellitus and examine other health issues such as food and drug allergies of patients. The proposed system uses five machine learning methods: K-Nearest Neighbors, Naïve Bayes, Logistic Regression, Random Forest, and Support Vector Machine (SVM). The system selects the best classification method with high accuracy to optimize the diagnosis of patients with diabetes. The experimental results show that in the proposed system, the SVM classifier has the highest accuracy of 83%.
COVID-19 emerged in 2019 in china, the worldwide spread rapidly, and caused many injuries and deaths among humans. Accurate and early detection of COVID-19 can ensure the long-term survival of patients and help prohibit the spread of the epidemic. COVID-19 case classification techniques help health organizations quickly identify and treat severe cases. Algorithms of classification are one the essential matters for forecasting and making decisions to assist the diagnosis, early identification of COVID-19, and specify cases that require to intensive care unit to deliver the treatment at appropriate timing. This paper is intended to compare algorithms of classification of machine learning to diagnose COVID-19 cases and measure their performance with many metrics, and measure mislabeling (false-positive and false-negative) to specify the best algorithms for speed and accuracy diagnosis. In this paper, we focus onto classify the cases of COVID-19 using the algorithms of machine learning. we load the dataset and perform dataset preparation, pre-processing, analysis of data, selection of features, split of data, and use of classification algorithm. In the first using four classification algorithms, (Stochastic Gradient Descent, Logistic Regression, Random Forest, Naive Bayes), the outcome of algorithms accuracy respectively was 99.61%, 94.82% ,98.37%,96.57%, and the result of execution time for algorithms respectively were 0.01s, 0.7s, 0.20s, 0.04. The Stochastic Gradient Descent of mislabeling was better. Second, using four classification algorithms, (eXtreme-Gradient Boosting, Decision Tree, Support Vector Machines, K_Nearest Neighbors), the outcome of algorithms accuracy was 98.37%, 99%, 97%, 88.4%, and the result of execution time for algorithms respectively were 0.18s, 0.02s, 0.3s, 0.01s. The Decision Tree of mislabeling was better. Using machine learning helps improve allocate medical resources to maximize their utilization. Classification algorithm of clinical data for confirmed COVID-19 cases can help predict a patient's need to advance to the ICU or not need by using a global dataset of COVID-19 cases due to its accuracy and quality.