Early in the 20th century, as a result of technological advancements, the importance of digital marketing significantly increased as the necessity for digital customer experience, promotion, and distribution emerged. Since the year 1988, in the case when the term ”Digital Marketing” first appeared, the business sector has undergone drastic growth, moving from small startups to massive corporations on a global scale. The marketer must navigate a chaotic environment caused by the vast volume of generated data. Decision-makers must contend with the fact that user data is dynamic and changes every day. Smart applications must be used within enterprises to better evaluate, classify, enhance, and target audiences. Customers who are tech-savvy are pushing businesses to make bigger financial investments and use cutting-edge technologies. It was only natural that marketing and trade could be one of the areas to move to such development, which helps to move to the speed of spread, advertisements, along with other things to facilitate things for reaching and winning customers. In this study, we utilized machine learning (ML) algorithms (Decision tree (DT), K-Nearest Neighbor (KNN), CatBoost, and Random Forest (RF) (for classifying data in customers to move to development. Improve the ability to forecast customer behavior so one can gain more business from them more quickly and easily. With the use of the aforementioned dataset, the suggested system was put to the test. The results show that the system can accurately predict if a customer will buy something or not; the random forest (RF) had an accuracy of 0.97, DT had an accuracy of 0. 95, KNN had an accuracy of 0. 91, while the CatBoost algorithm had the execution time 15.04 of seconds, and gave the best result of highest f1 score and accuracy (0.91, 0. 98) respectively. Finally, the study’s future goals involve being created a web page, thereby helping many banking institutions with speed and forecast accuracy. Using more techniques of feature selection in conjunction with the marketing dataset to improve diagnosis.
COVID-19 emerged in 2019 in china, the worldwide spread rapidly, and caused many injuries and deaths among humans. Accurate and early detection of COVID-19 can ensure the long-term survival of patients and help prohibit the spread of the epidemic. COVID-19 case classification techniques help health organizations quickly identify and treat severe cases. Algorithms of classification are one the essential matters for forecasting and making decisions to assist the diagnosis, early identification of COVID-19, and specify cases that require to intensive care unit to deliver the treatment at appropriate timing. This paper is intended to compare algorithms of classification of machine learning to diagnose COVID-19 cases and measure their performance with many metrics, and measure mislabeling (false-positive and false-negative) to specify the best algorithms for speed and accuracy diagnosis. In this paper, we focus onto classify the cases of COVID-19 using the algorithms of machine learning. we load the dataset and perform dataset preparation, pre-processing, analysis of data, selection of features, split of data, and use of classification algorithm. In the first using four classification algorithms, (Stochastic Gradient Descent, Logistic Regression, Random Forest, Naive Bayes), the outcome of algorithms accuracy respectively was 99.61%, 94.82% ,98.37%,96.57%, and the result of execution time for algorithms respectively were 0.01s, 0.7s, 0.20s, 0.04. The Stochastic Gradient Descent of mislabeling was better. Second, using four classification algorithms, (eXtreme-Gradient Boosting, Decision Tree, Support Vector Machines, K_Nearest Neighbors), the outcome of algorithms accuracy was 98.37%, 99%, 97%, 88.4%, and the result of execution time for algorithms respectively were 0.18s, 0.02s, 0.3s, 0.01s. The Decision Tree of mislabeling was better. Using machine learning helps improve allocate medical resources to maximize their utilization. Classification algorithm of clinical data for confirmed COVID-19 cases can help predict a patient's need to advance to the ICU or not need by using a global dataset of COVID-19 cases due to its accuracy and quality.